“The Difference between Marketing and Branding” Webinar

Please join Star Mountain Capital, one of the largest investment platforms focused exclusively on U.S. small & medium-sized businesses, for our “The Difference between Marketing and Branding” webinar presented by James Heaton, Tronvig Group & Vincent Fatato, GreyBox Creative.

Register for the webinar here.

Date: Thursday, October 5th, 2017
Time: 2:00pm to 3:00pm EDT

Topics to be discussed:

  • What is a brand? It’s much more than your logo. Discover the key ways in which you can maintain control over your brand and how it can impact your bottom line.
  • What is the single biggest key to marketing success? It’s all about your target. Learn how to get beyond the natural bias of your own perspective.
  • Marketing is “push,” branding is “pull.” They cannot function independently. We’ll explain why.

About the Presenters:

James has led Tronvig Group as president for 20 years with a combination of roving curiosity, sharp-minded analysis, and gentle encouragement. He is constantly “finding creative ways to help our clients make the world better.” James has experience with running projects of all kinds for public and private entities that focus on comprehensive brand assessment and strategic development.

Vincent is the founder and president of GreyBox Creative, which has been named a 2017 top branding agency by an independent research firm. Vincent is in charge of business development and building and managing the creative side of the business. Vincent’s area of expertise is in visual identity systems.


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