Joyce Hrinya has nearly 30 years of experience leading companies and efficiently building profitable consumer brands. She has held executive leadership positions in general management, marketing, strategic planning, and business development.

Ms. Hrinya is the Founder & Managing Partner of A & R Strategy Partners where she assists owners, boards and CEOs of small to mid-size consumer businesses with customer-centric omni-channel brand strategies focused on differentiated planning of online and offline tactics. Past clients include See’s Candies, Fechheimer, and Hallmark.

Previously, Ms. Hrinya was a Managing Director & Operating Partner at Z Capital Partners, a value-oriented middle market private equity firm with $2.3 billion of regulatory assets and committed capital under management.  There she served as the CEO for Famous Brands International (the parent company of Mrs. Fields and TCBY).

Prior to Z Capital / Famous Brands International, Ms. Hrinya served as SVP of Marketing for Danskin, VP of Business Development for Liz Claiborne, VP of Marketing for Aris Isotoner, and Director of Business Development for Coach.

Ms. Hrinya has served on the Board of Directors of Famous Brands International and Modere and currently serves as a member of the Board of Directors at Woodward Communications Inc.

Ms. Hrinya has an MBA from Harvard Business School and a BS in Finance from Penn State University.

As an aligned Operating Partner, Ms. Hrinya assists Star Mountain Capital with strategic advice, thought leadership and operational insights to help the firm and its portfolio investments maximize value.